Everyone needs to sell; everyone is selling. The mother of all sales, is the selling of ourselves to others. In school. While dating. For the job. Before we are able to sell anything else, we have to sell ourselves. Because the inner buying process is based on the principle of like and believe, without these core attributes, a sale is not likely; or better yet, not possible.

The Secret Sauce of Cold Calling

Having worked with many Sales Professionals in various industries, I often wonder what makes a Sales Professional a great Sales Professional – especially when it comes to prospecting over the telephone.
Natural confidence. Confidence in yourself – confidence in your offering – confidence in the projected value for the prospect – leads to confidence in your voice and words, which leads to a call between two equal partners – You and the Decision Maker.

People want to buy from people who are on the same level. If you are perceived begging, being too humble or using too many adjectives, you will be perceived inferior to the person who is taking your call.

Cold Calling; Use Your Mobile To Last Longer!

When you spend all day calling people how much time you spend on gate keepers? How often do you have to explain yourself at their first line of defense (the reception)? When calling with blocked or withheld number, you give the impression of calling from a call center. There is a reason you don‘t show the number, as you are afraid to be recognized as a sales person. You announce being a sales person.
Important people use mobile phones for business reasons. A telesales executive usually does not. You could be any client or business partner.

It‘s A Cruel – Cruel Summer – For Cold Calling

It‘s not that you can‘t speak to decision makers during summer time. You may find it harder to find them (you do look for direct dials and mobile phone numbers, aren‘t you?). Use the summer time to learn more about your prospects‘s situation. Who would be benefit from your product. How would that translate to benefits to them? How would that translate to a need for the decision maker? And some big picture stuff: Does it help increasing profits or profitability?

Knowledge equals creditability. You are no longer perceived as „just“ a sales person.

Cold Calling Charisma – be superior, sound superior!

just knowing the words you say on the telephone when prospecting new clients may not be enough to succeed. Tone & voice are more important than anything in your pitch. The portrayed vision of yourself is not compelling enough, to get your message across.

Pass the Gatekeeper on a Cold Call – PART II

The key element and certainly necessary to get ahead in the sales process, is to reach the decision maker. Strategies to pass the Gatekeeper. In this article we talk about an alternative approach.

Pass The Gatekeeper on a Cold Call – PART I

The key element and certainly necessary to get ahead in the sales process, is to reach the decision maker. A decision maker is a person who can say yes, even though everyone else said no. A decision maker can overrule anybody. That‘s the person you should be aiming for.
Depending on the size and structure of the company, these decision makers are very senior executives. It does not need to be the CEO, as it clearly depends on the value and size of the proposal.
In 99% of all senior executives, true decision maker has an assistant or secretary. If they don‘t, it is safe to suggest to re-evaluate that you are really speaking to the decision maker. While assistants are a clear indicator that we are about to speak to someone who is in a higher command of the prospects‘s company, it is also a pain and a barrier.

Featuring Recent Posts Wordpress Widget development by YD