Having worked with many Sales Professionals in various industries, I often wonder what makes a Sales Professional a great Sales Professional – especially when it comes to prospecting over the telephone.
Natural confidence. Confidence in yourself – confidence in your offering – confidence in the projected value for the prospect – leads to confidence in your voice and words, which leads to a call between two equal partners – You and the Decision Maker.
People want to buy from people who are on the same level. If you are perceived begging, being too humble or using too many adjectives, you will be perceived inferior to the person who is taking your call.